YouTube TV Monthly Cost Rises to ₹6,950: Is It Still Worth It?

Introduction

Streaming TV services like YouTube TV have been a game changer, offering flexibility and expansive channel lineups. However, the rising cost of subscriptions is giving customers pause. YouTube TV has announced a significant price increase, with the monthly cost now at ₹6,950 ($82.99), up from ₹6,110 ($72.99). This adjustment will take effect for new subscribers immediately and roll out to most existing users from January 13, 2024.

Why the Price Hike?

YouTube attributes the increase to the rising cost of content and investments in service quality. Content carriage disputes with media giants like Disney and NBCUniversal have also contributed to these escalating costs.

Pricing Evolution

• March 2023: Price increased to ₹6,110 ($72.99).

• Earlier Rates: Previously at ₹5,430 ($64.99), and as low as ₹2,940 ($35) during its inception.

YouTube TV’s ₹6,950 ($82.99) price now matches that of Disney’s Hulu + Live TV bundle, making it one of the most expensive options in the market.

Features and Offerings

Despite the price hike, the core benefits remain unchanged:

• Over 100 channels included in the base subscription.

• Unlimited cloud DVR storage for recordings.

• Support for six user accounts per household.

• Three concurrent streams available.

However, 4K streaming continues to be an add-on cost, a decision that many subscribers find hard to justify.

Industry-Wide Trends

The increase follows similar adjustments by competitors like Sling TV, which raised prices by ₹495 ($5.99). The streaming TV landscape is shifting, with services shedding regional sports networks and refocusing their content strategies.

Customer Reactions

Subscribers have expressed frustration, questioning whether the service justifies its cost given that it now costs more than double its original price.

Conclusion

While YouTube TV still offers a robust suite of features, the new pricing makes it a harder sell for budget-conscious users. Alternatives such as Hulu + Live TV and Sling TV may attract those looking for cost-effective options.

For those who value premium features and a comprehensive channel lineup, YouTube TV remains an excellent choice—albeit an increasingly expensive one.