X Raises Premium Plus Subscription Prices Significantly

Introduction

X (formerly Twitter) has announced a steep price increase for its Premium Plus subscription tier across multiple regions. The hike, effective December 21, aims to enhance platform offerings and bolster creator payouts under X’s revenue-sharing program.

Subscription Price Changes

• US: Monthly rates increased from $16 to $22, while annual subscriptions rose from $168 to $229.

• Europe: Countries like France, Germany, and Spain saw monthly rates jump from €16 to €21.

• Canada, Australia, UK: Prices are now $26, $35, and £17, respectively.

Existing subscribers retain current pricing until January 20, 2024, while new users face immediate price adjustments.

Reasons Behind the Hike

X cites multiple factors for the price increase:

• Ad-Free Browsing: Premium Plus now offers a completely ad-free experience.

• Enhanced Creator Payouts: Subscription revenue now supports quality content and user engagement instead of ad views alone.

• Additional Features: Subscribers gain priority support, access to tools like X Radar, and enhanced limits for Grok AI models.

Conclusion

X’s decision to raise Premium Plus pricing marks its largest adjustment since Elon Musk’s acquisition. While the platform promises enriched experiences for its top-tier subscribers, users may need to weigh the benefits against the increased cost. Stay tuned to Kushal Bharat Tech News for further updates.