The Vision Pro Will Get Apple Intelligence and “Go Deeper” In-Store Demos

Despite its impressive technical capabilities, Apple's Vision Pro has not yet captured the market's attention. However, it's still early days, and Apple continues to invest heavily in the headset. The company is reportedly planning to integrate AI features into visionOS and is updating its approach to in-store demos to better showcase the Vision Pro’s potential.

Integrating Apple Intelligence

Apple is working on incorporating Apple Intelligence into the Vision Pro's augmented reality interface, as reported by Bloomberg's Mark Gurman. This move could be a significant upgrade for Vision Pro owners who were disappointed by the lack of mention during the AI portion of Apple’s WWDC 2024 keynote presentation.

Apple is working to integrate Apple Intelligence into the Vision Pro's interface.

Enhanced In-Store Demos

In a bid to enhance the user experience and drive interest, Apple is adding a new “Go Deeper” option to its in-store demos. This includes testing office features and watching videos, as well as using the Dual Loop band, which offers more comfort by sending straps over the top and around the back of wearers’ heads, compared to the single-strap Solo Loop band.

Moreover, Apple will allow potential buyers to view their own videos and photos, including panoramas, through the headset. This personalized touch could make the demos more compelling, especially with the upcoming visionOS 2. The new version will feature a "spatialize" option to transform 2D photos into 3D ones, which is a surprisingly impressive feature, although it can be quirky with elements like hair and glasses, similar to Apple's Portrait Mode feature.

In-store demos will allow potential buyers to view their own videos and photos.

Addressing Challenges

While these updates are promising, they seem to be interim measures until Apple can release a more affordable version of the headset, which is expected by the end of next year. There are conflicting rumors about what this cheaper headset will entail—some suggest it will have lower-res displays, while others claim it will maintain high-res displays but has paused development on the Vision Pro 2.

The Path Forward

The common theme in these stories is that Apple is struggling to produce the headset it envisions without a hefty price tag. It's too soon to declare the Vision Pro a failure, but without a more affordable model, Apple’s path forward may be limited. The company might have to accept that the Vision Pro will serve a niche market while it continues to pursue the dream of lightweight AR glasses.

Apple’s future success with the Vision Pro may hinge on developing a more affordable model.

Conclusion

Apple’s Vision Pro is a testament to the company’s innovation, but it faces challenges in gaining widespread adoption. By integrating AI features and enhancing in-store demos, Apple is taking steps to showcase the headset’s potential. However, the key to its success may lie in developing a more affordable version that can appeal to a broader market. Until then, the Vision Pro will likely remain a niche product, serving as a stepping stone towards Apple’s ambitious vision for the future of augmented reality.

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