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Microsoft to Shut Down London Experience Center in February

27/1/25

By:

Amitabh Srivastav

The former flagship store is closing as Microsoft shifts focus to digital growth.

The former flagship store is closing as Microsoft shifts focus to digital growth.

Introduction

Microsoft has announced the closure of its London Experience Center in February 2025. The center, located in Oxford Circus, originally opened as a flagship store in 2019 but transitioned to an experience center during the pandemic.

A Brief History

The 21,000-square-foot store was a significant milestone for Microsoft, showcasing Surface devices, HoloLens, and Xbox gaming setups. The venue even included a McLaren Senna sports car for Forza gaming. However, pandemic-driven changes forced the closure of many physical Microsoft stores globally, including this one, which pivoted to a business-focused experience center.

The Shift to Digital Growth

Microsoft’s decision aligns with its strategy to emphasize digital platforms over physical spaces. The London center's closure follows the trend of shrinking physical retail operations, leaving only the New York experience center operational for now.

Conclusion

Microsoft's exit marks the end of its retail journey in the UK, reflecting the company’s evolving priorities. For more updates, follow Kushal Bharat Tech News!

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