LG and Samsung to Integrate Microsoft’s Copilot AI into Their 2025 Smart TVs

6/1/25

By:

Shubham Hariyani

A closer look at how AI features are shaping the future of smart TVs at CES 2025.

Introduction

CES 2025 has seen the unveiling of LG and Samsung's latest smart TVs, featuring a new integration with Microsoft’s Copilot AI assistant. With AI becoming a significant focus, both companies are emphasizing enhanced user experiences through smart functionalities. But is this a step forward or just a clever marketing gimmick? Let’s dive deeper.

LG’s AI Integration: Beyond Just Copilot?

LG’s 2025 lineup introduces an AI-specific section in its user interface, accompanied by a rebranded “AI Remote.” The company promises smarter interactions by leveraging Copilot to simplify complex information searches using contextual cues.

However, LG appears to be doubling down on its own AI Chatbot, designed to assist users in exploring additional information on various topics. Copilot, as of now, seems to complement these features, acting as a tool for advanced searches rather than offering standalone functionality.

Samsung’s Vision AI: Smarter Viewing and Beyond

Samsung’s approach is branded under Vision AI, encompassing a suite of features like:

AI Upscaling to improve image quality.
Auto HDR Remastering for vibrant visuals.
Adaptive Sound Pro, tailoring audio to content and room acoustics.

Additionally, Samsung’s new AI button offers access to Copilot alongside innovative tools like food recognition and AI-driven home security through smart camera analysis.

While Samsung touts Copilot as a way to deliver personalized content recommendations, the exact implementation remains unclear.

Microsoft Copilot on TVs: A Web App in Disguise?

Both LG and Samsung seem to integrate Copilot as a web app, raising questions about its uniqueness and practicality in the TV ecosystem. The lack of detailed demonstrations at CES hints that the feature may not yet be ready for prime time.

Conclusion

While the idea of Copilot integration aligns with the AI-driven future of consumer tech, its execution on LG and Samsung TVs currently feels more like a work-in-progress. With limited demonstrations and unclear utility, time will tell if this partnership elevates smart TV experiences or becomes a forgotten gimmick.

Stay tuned to Kushal Bharat Tech News for the latest updates on emerging tech trends!

All images used in the articles published by Kushal Bharat Tech News are the property of Verge. We use these images under proper authorization and with full respect to the original copyright holders. Unauthorized use or reproduction of these images is strictly prohibited. For any inquiries or permissions related to the images, please contact Verge directly.