Instagram’s ‘Made with AI’ Label Swapped Out for ‘AI Info’ After Photographers’ Complaints

On Monday, Meta announced that it is “updating the ‘Made with AI’ label to ‘AI info’ across our apps, which people can click for more information,” following complaints from users about incorrect tagging of their photos. This move comes after notable figures, such as former White House photographer Pete Souza, highlighted instances where the tag was inappropriately applied. Souza noted the label appearing on an upload of a photo originally taken on film during a basketball game 40 years ago, suspecting that the use of Adobe’s cropping tool and image flattening might have triggered it.

The new "AI Info" label will appear across Meta's platforms.

Meta spokesperson Kate McLaughlin stated, “As we’ve said from the beginning, we’re consistently improving our AI products, and we are working closely with our industry partners on our approach to AI labeling.” The updated label aims to more accurately indicate that the content may have been modified rather than entirely AI-generated.

The core issue appears to stem from how metadata applied by tools like Adobe Photoshop is interpreted by platforms. After Meta expanded its policies around labeling AI content, real-life pictures posted on Instagram, Facebook, and Threads were often inaccurately tagged as “Made with AI.”

Screenshot of Facebook’s mobile app with a picture of a cat that has the “AI Info” tag applied to it.

Users can expect to see the new “AI Info” label on mobile apps first, with the web view following later. McLaughlin confirmed to The Verge that the rollout is starting across all platforms.

Upon clicking the tag, users will still see the same message as the old label, which includes a detailed explanation of why the tag might have been applied. This explanation covers both fully AI-generated images and those edited with AI-powered tools, such as Generative Fill. The intention behind these tags was to simplify distinguishing between AI-generated and real images, leveraging metadata tagging technology like C2PA. However, this technology has yet to fully deliver on that promise.

Related

• How AI is Changing Photography

• Meta’s Approach to AI Labeling

Meta's decision to update the label underscores the challenges and ongoing adjustments in AI technology and its integration into everyday tools and platforms. This move is a step towards addressing the concerns of photographers and ensuring greater accuracy in how AI-related content is represented.

Stay tuned to Kushal Bharat Tech News for more updates on AI technology and its impact on the digital world.