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Google to Clamp Down on Fake Reviews for UK Businesses

27/1/25

By:

BR Hariyani

Stricter measures aim to ensure fairness for consumers and businesses.

Stricter measures aim to ensure fairness for consumers and businesses.

Introduction

Google is introducing tougher actions against UK businesses using fake reviews to inflate their ratings. This move comes after the UK’s Competition and Markets Authority (CMA) pushed for stronger protections against deceptive practices.

Key Changes

  • Review Restrictions: Businesses caught posting fake reviews will lose the ability to receive new reviews for at least six months.

  • Prominent Warnings: Google profiles of deceptive businesses will display alerts, cautioning consumers about misleading reviews.

  • Action Against Offenders: Individuals repeatedly posting fake reviews will face bans and deletion of their review history.

Compliance and Oversight

Google will report to the CMA for the next three years to ensure adherence to the new measures. The CMA emphasizes fairness for both consumers and legitimate businesses.

Global vs. Local Impact

While Google has globally improved its review processes, these stricter rules currently apply only in the UK.

Conclusion

This step reinforces trust in online reviews, promoting transparency and fairness in digital marketplaces. For more updates, stay tuned to Kushal Bharat Tech News!

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