Apple TV Plus is Coming to Prime Video

In a major move to broaden its content offerings, Amazon Prime Video is adding Apple TV Plus to its growing list of streaming service add-ons. Starting later this month, Prime Video subscribers in the US can access Apple TV Plus content for an additional $9.99 per month — the same price as a direct Apple TV Plus subscription.

What Does This Mean for Subscribers?

For Amazon Prime Video subscribers, this integration provides a convenient way to access popular Apple TV Plus shows such as Severance, Ted Lasso, and Foundation without needing to switch between multiple apps. Instead, all your streaming content can now be found within the Prime Video ecosystem, a platform already rich with over 100 other streaming add-ons.

Mike Hopkins, head of Prime Video, highlighted this benefit during Bloomberg’s Screentime conference:

This partnership allows Apple TV Plus to leverage Amazon’s massive subscriber base while simplifying the subscription process for users. Amazon, in turn, takes a cut of the revenue from streaming subscriptions purchased on its platform, though the exact terms of the deal remain undisclosed.

Apple TV Plus Struggles to Gain Ground

Despite critical acclaim for its shows, Apple TV Plus has been trailing behind its competitors. The service has struggled to keep pace with the top five streaming giants in the US: Prime Video, Netflix, Max, Disney Plus, and Hulu. According to JustWatch, Paramount Plus overtook Apple TV Plus in market share last quarter, and data from market research firm Antenna shows Apple TV Plus suffers from some of the highest cancellation rates among streaming providers.

This collaboration with Prime Video could be a lifeline for Apple TV Plus, helping it reach a wider audience and reduce its subscriber churn rate. While it’s not a bundled deal like Comcast’s Netflix, Peacock, and Apple TV Plus package, the goal is similar — to streamline subscription management and attract more subscribers.

Amazon's Vision: A Global Entertainment Hub

For Amazon, adding Apple TV Plus to its list of channels is part of a larger strategy to make Prime Video a “first-stop entertainment hub” on a global scale. With the increasing complexity of managing multiple streaming services, this type of consolidation is exactly what many viewers are looking for.

Apple TV Plus now joins Prime Video Channels, which already offers a wide variety of streaming service add-ons, including HBO, Showtime, and Starz. As the streaming wars intensify, Amazon’s focus on becoming a one-stop platform for entertainment seems well-aligned with current consumer demands.

Conclusion: A Win-Win for Both Apple and Amazon

The partnership between Amazon Prime Video and Apple TV Plus is poised to benefit both companies. For Apple, it offers exposure to millions of Prime subscribers and could help address the platform’s cancellation rate issue. For Amazon, it adds another premium streaming service to its roster, enhancing its position as a go-to hub for entertainment.

With more and more consumers looking to simplify their streaming experience, this deal could be the boost Apple TV Plus needs to compete with the streaming industry’s heavyweights.

Stay tuned for more updates from Kushal Bharat Tech News, your trusted source for the latest in technology and entertainment.