Highlights:
Apple Reshapes AI Team and Plans Major Siri Upgrades
25/1/25
By:
Amitabh Srivastav
Veteran Apple executive Kim Vorrath joins the AI division, signaling a shift in priorities.

Introduction
Apple appears to be intensifying its focus on artificial intelligence by making strategic changes within its AI division. Veteran executive Kim Vorrath, who played a crucial role in the Vision Pro software development, has now been appointed as a top deputy to Apple’s AI chief, John Giannandrea.
Strengthening AI Development
Apple’s decision to move Vorrath, who has contributed to foundational projects like the original iPhone software, highlights a renewed commitment to AI development. The AI team is reportedly working on upgrading Siri’s infrastructure and refining its in-house AI models.
Delayed Siri Upgrades
A significant Siri upgrade, enabling contextual understanding of on-screen activity, is now expected with iOS 18.4. This comes after criticism of AI-powered news summaries, which will pause with iOS 18.3 due to inaccuracies.
AI as the Future of Apple
This shift suggests that Apple sees AI as a cornerstone of its future, potentially overshadowing the Vision Pro’s prominence. With increased rigor under Vorrath’s leadership, the company seems poised to strengthen its AI offerings.
Conclusion
Apple’s AI pivot underscores its ambition to stay competitive in the evolving tech landscape. Enhanced Siri capabilities and revamped AI models could position Apple as a leader in the AI revolution.
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