Apple Introduces New iMessage Safety Feature for Reporting Explicit Images

Apple is rolling out a new iMessage safety feature designed to protect younger users from explicit content. When children receive images or videos with nudity, the feature will blur the content, prompt them with options to report it to a trusted adult or Apple, and offer resources for assistance. If a report is sent, Apple reviews the message and may notify law enforcement if necessary. This feature, now in testing on iOS 18.2 in Australia, builds on Apple’s 2021 Communication Safety efforts and follows similar steps by Google.

How Apple’s New Child Safety Feature Works

Apple’s Communication Safety feature scans content directly on the device, detecting nudity and blocking its display with a prompt. This latest addition now allows children to report any concerning content to Apple through an in-device form that includes the image, preceding and following messages, and contact details. If Apple determines the report is legitimate, they can take steps like restricting the sender’s iMessage access or contacting authorities.

Global Rollout Expected

Although currently in testing, Apple aims to launch the feature worldwide, ensuring privacy protections for minors on its platform. This initiative follows the company’s earlier, abandoned attempt to monitor for child sexual abuse material (CSAM) in iCloud Photos, which was ultimately revised after privacy concerns were raised. Apple’s commitment to child safety continues, but its efforts are now more focused on securing user privacy through device-based measures.

Competitive Context with Google

Google recently introduced a similar safety feature for Android, which provides an optional Sensitive Content Warning that blurs explicit images, providing options for resources and support. Enabled by default for underage users, Google’s approach reflects a broader industry trend toward securing younger users online.

With this expansion, Apple and other major tech firms are emphasizing child protection within their ecosystems while balancing privacy and security needs.