Apple Denies Siri Data Usage for Advertising

Introduction

Apple has clarified its stance on Siri data following rumors tied to a recent $95 million settlement. The tech giant denies ever using Siri recordings for ad targeting or sharing user data with advertisers.

Apple’s Privacy AssuranceApple emphasized:

• No Marketing Profiles: Siri data is not used to create advertising profiles.

• Data Handling: Siri recordings are retained only if users opt-in and solely for improvement purposes.

• Policy Updates: Post-2019 changes ensured recordings weren’t shared with third-party contractors.

The Lawsuit Context

The settlement arose from cases where Siri unintentionally recorded conversations. Apple’s earlier privacy missteps involved anonymized human reviews of recorded interactions, now discontinued.

Conclusion

Apple reaffirms its privacy-centric approach amidst rising concerns over data misuse, maintaining transparency in data handling and user trust.