Apple Could Announce a Google Gemini Deal This Fall

If you’re disappointed that the only AI model integrating with Apple devices so far is ChatGPT, it sounds like you won’t have to wait long for that to change. According to Bloomberg’s Mark Gurman in his Power On newsletter, Apple will announce “at least” one other deal — to add Google Gemini — this fall.

A New Era of AI Integration for Apple

Rumors about the integration of AI models like Google Gemini with Apple devices have been circulating since the mention of OpenAI’s ChatGPT. Apple’s software chief, Craig Federighi, even hinted at a potential deal with Google shortly after the keynote. Alongside Google, Anthropic has also been mentioned in these rumors, suggesting that Apple could announce a partnership with the company at some point, if not this fall. However, Meta’s Llama chatbot was quickly dismissed due to its perceived inadequacies.

Image showing potential new AI integrations with Apple devices.

Beyond Chatbots: Introducing Apple Intelligence

Beyond chatbot integration, Apple Intelligence is expected to debut in beta form this fall. Apple aims to make AI a direct profit avenue, not just a set of features designed to boost hardware sales. Gurman suggests that Apple might eventually introduce subscription-only Apple Intelligence features.

For now, Apple Intelligence will be available only for the iPhone 15 Pro and Pro Max. While it’s uncertain if these features will drive a significant iPhone upgrade cycle, it’s clear that Apple is positioning itself to capitalize on the growing AI market. In the interim, Apple will still earn revenue through its cut of in-app purchases for sign-ups to its AI partners’ chatbot subscriptions.

The Role of Third-Party AI Services

Third-party AI services could serve as a temporary solution for Apple as it gradually rolls out its own generative AI system. This integration will provide users with more options, even if these options mainly offer variations on the theme of algorithmic reconstruction of compressed data.

For the consumer, having a choice means more than just different versions of the same service. It opens up possibilities for diverse applications and experiences, such as more accurate virtual assistants, enhanced productivity tools, and even entertainment through AI-driven recommendations.

What to Expect Next

As Apple continues to develop its AI capabilities, the potential for new and innovative applications is enormous. The integration of Google Gemini and possibly other AI models could lead to significant advancements in how we interact with technology on a daily basis.

Apple’s commitment to AI reflects a broader trend in the tech industry, where companies are investing heavily in AI research and development. This trend is poised to transform various sectors, from healthcare and education to entertainment and finance.

Conclusion

The anticipated announcement of a Google Gemini deal this fall signifies Apple’s ongoing efforts to expand its AI capabilities and offer users a more robust and versatile experience. While we await the official rollout of Apple Intelligence, the integration of third-party AI services will provide a glimpse into the future of AI on Apple devices. As these technologies continue to evolve, the possibilities for innovation and enhanced user experiences are endless.