Affinity’s Adobe-Rivaling Creative Suite Now Free for Six Months

Design software developer Serif has launched an exciting six-month free trial for its Affinity creative suite, a well-regarded alternative to Adobe’s professional design apps. This offer, available for Affinity Photo, Affinity Designer, and Affinity Publisher, starts today on Mac, Windows PC, and iPad.

Affinity’s Appeal

Affinity has carved a niche for itself with a one-time purchase pricing model, appealing to creatives who are weary of recurring subscription fees. Individual desktop apps start at $69.99, or you can get the entire suite for $164.99. Currently, there’s an additional deal offering 50 percent off all perpetual licenses, making it an even more attractive option for those looking to switch from Adobe’s Creative Cloud.

A Strategic Move Post-Acquisition

This six-month free trial and significant discount come in the wake of Affinity’s acquisition by Canva earlier this year. The promotion appears to address concerns that Affinity might shift its pricing model under new ownership. Affinity CEO Ashley Hewson emphasized the trial’s purpose, saying, “We’re saying ‘try everything and pay nothing’ because we understand making a change can be a big step, particularly for busy professionals. Anyone who takes the trial is under absolutely no obligation to buy.”

Competition in the Design Software Market

In a Decoder interview, Canva CEO Melanie Perkins stopped short of labeling their offering as a complete alternative to Adobe’s Creative Cloud. However, she highlighted the need for competition, stating, “The design market has been a little bit of a one-horse race, and I don’t think that works out well for anyone. I think that being able to have another alternative in the market for professional designers benefits everyone.”

Why Choose Affinity?

Comprehensive Tools: Affinity Photo, Designer, and Publisher are robust tools that rival Adobe’s Photoshop, Illustrator, and InDesign, respectively. They offer a comprehensive suite for photographers, graphic designers, and publishers.

Cost-Effective: Affinity’s one-time purchase model saves money in the long run, making it an appealing option for freelancers, small businesses, and even larger design teams looking to reduce overhead costs.

Seamless Integration: The Affinity suite allows seamless workflow integration between its apps, mirroring the interconnected environment of Adobe Creative Cloud but without the subscription.

Cross-Platform Availability: With support across Mac, Windows, and iPad, Affinity ensures that designers can work on their preferred platform without any loss of functionality.

How to Get Started

To take advantage of the six-month free trial, visit the Affinity website and download the apps for your platform. The trial period provides ample time to explore and get accustomed to the features and workflow of Affinity’s suite.

Conclusion

Serif’s Affinity suite offers a powerful, cost-effective alternative to Adobe’s Creative Cloud, and the new six-month free trial is a generous opportunity for creatives to explore its capabilities without any financial commitment. With its robust tools, seamless integration, and appealing pricing model, Affinity continues to stand out in the competitive design software market.

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