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Afeela 1: Sony and Honda's High-Tech EV Hits the Market

7/1/25

By:

Bharti B. Hariyani

Priced from ₹75,10,000, this luxury EV is designed to compete with Tesla and Lucid Air.

Priced from ₹75,10,000, this luxury EV is designed to compete with Tesla and Lucid Air.

Introduction

Sony and Honda have officially unveiled the Afeela 1, their first electric vehicle under the joint venture Sony Honda Mobility. Announced at CES 2025, the Afeela 1 is available for preorder exclusively in California, with pricing starting at ₹75,10,000 for the Origin trim and ₹86,10,000 for the Signature trim. This sleek sedan marks Sony's ambitious entry into the luxury EV market.

Design and Specifications

The Afeela 1 features:

  • Range: Up to 300 miles (EPA-estimated).

  • Charging: Native NACS port with Tesla Supercharger support.

  • Interior: Dashboard-wide touchscreens, advanced augmented reality features, and "virtual worlds."

  • Driver Assistance: Level 2+ semi-autonomous driving with 40 sensors and cameras.

Exterior:Its streamlined design resembles a blend of Tesla and Lucid Air aesthetics, with minimal overhangs and an elongated wheelbase. The only available color at launch is Core Black.


Trims and Features

  1. Afeela 1 Origin (₹75,10,000):

    • Includes AI-powered personal assistant.

    • Complimentary 3-year subscription to in-car features.

  2. Afeela 1 Signature (₹86,10,000):

    • Enhanced luxury features and earlier delivery (2026).

Preorder Details

Preorders are now open with a refundable deposit of ₹16,800. Deliveries for the Signature trim will begin in 2026, while the Origin trim is set for 2027.


Advanced Tech

The Afeela 1 integrates Sony's cutting-edge technology:

  • Voice Commands: Demonstrated with the “Come on out, Afeela” summon feature.

  • AI and AR: Augmented reality driving features for an immersive experience.

Conclusion

With its innovative technology and luxurious design, the Afeela 1 sets a high bar in the EV market. While its exclusivity to California limits its reach initially, this EV marks a bold step forward for Sony and Honda.

Stay tuned for updates on the Afeela 1 customer experience and further rollout plans, only on Kushal Bharat Tech News.




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